Agenda

DAY 1 - March 18, 2008

8:00-8:45: Registration and Breakfast

8:50 -9:30: Convergence: Promise and Reality
For all the USB-enabled TVs and WiFi cameras at this year’s CES, the living room remains woefully unconnected, with few consumers other than hobbyists daring to link TVs to computers or transfer movies to their cellphones. How realistic, really, is convergence? Does the answer lie in all-in-one boxes like the PS3?

Mike Goslin, VP, Disney Online Studios, Walt Disney Internet Group
Gerard K. Kunkel, Senior Vice President, User Experience, Comcast
Carlos Montalvo, Vice President of Marketing and Services, HP Managed Home division, Hewlett-Packard
Moderator: Michael Stroud, CEO and Co-founder, iHollywood Forum

9:30-10:00: Keynote Presentation
The Internet in the Living Room: Making the Leap
Consumer electronics has reached an inflection point in its evolution. We are entering the era of Internet-connected devices, with new services and applications on our TVs. The ability to access both broadcast and Internet-based content holds immense promise for consumers. But the arrival of the Internet in the living room is also a classic disruptive technology. As an industry, we will need to make a cognitive leap - to a new way of thinking about business and technology. This session explores key issues, and provides insights on how OEMs, content owners and service providers can profit in the next generation of consumerelectronics.

William O. Leszinske, Jr., General Manager, Consumer Electronics Group, Intel Corporation

10:00-10:20: Feature Presentation: Arxan Technologies.
Why Content Stakeholders are Demanding Digital Application Protection
Consumers are given many options to consume digital media through diverse service providers. Computers are already prone to frequent hacking and media gateways are evolving to open platforms. The result? Digital content is more vulnerable than ever to unauthorized consumption. Ranging from semi-conductor companies that provide platform software to electronics companies that have applications which process digital content, to video production software suppliers - content stakeholders are increasingly faced with the challenge of protecting digital content. Arxan Technologies provides a proven software protection solution that protects content where it is most vulnerable. CMO, Amena Ali will discuss how content stakeholders can prevent tampering and combat software piracy of digital content. She will also present case studies that highlight the success of this protection.

Amena Ali, Chief Marketing Officer, Arxan Technologies, Inc.

10:20-11:00: Weaving Ads into Emerging Entertainment
From sponsor-supported music to in-game ads, advertising is insinuating itself into the digital entertainment experience. The trend can only continue,as consumers seek alternatives to high-priced subscription services and content. A look at how agencies, content creators and brands can work together to make emerging digital entertainment relevant and affordable for consumers.

Brad Davis, SVP, Disney Online Media Sales and Marketing, Walt Disney Internet Group
Michael Chang, CEO and Co-Founder, Greystripe
Todd Krieger, SVP, Denuo, a division of Publicis Groupe
Andrew Hoeberichts, VP, Group Account Director, Carat
Bob Bilbruck, Managing Director, Mobiletain
Lance Ware, CTO, Technicolor Electronic Distribution Services
Moderator: Michael Stroud, CEO and Co-founder, iHollywood Forum

11:00-11:30: Morning Break

11:30-12:10: Using Broadband to Enable the Networked Home
Consumer devices recently displayed at CES focus on how digital entertainment is transmitted between devices and displays using broadband connectivity. What is the new role of the Internet to connected devices in the living room (PCs, audio, hybrid STBs) Should the goal of the OEMs and content providers be to offer whole home distribution of entertainment media to any device that is capable of playing digital media? The challenging question for the CE and PC OEM's is how that will happen: Wired, wireless, cable, or powerline. Meet decision makers for OEMs and hardware makers whose goal it is to provide the whole home distribution of media over the media network of entertainment media to any device that is capable of playing digital media.

Brad Kayton, COO, 4HomeMedia
Jaime Fink, Vice President of Technology & Strategy, 2 Wire, Inc.
Dr. Stephen Palm, Technical Director at Broadcom and MoCA representative
Bill Holmes, Vice President, Business Development, DivX, Inc.
Andres Jordan, Vice President, Innovation, T-Systems North America, Inc.
Moderator: Michael Stroud, CEO and Co-founder, iHollywood Forum

12:10-12:50: The Search Box
Every medium needs a guide but as platforms converge, even the interactive TV grid is inadequate to the job of finding the music, personal video, TV episodes and online clips that will gather into the digital living room. The settop box will need to become a “search box” and will  radically redefine the television’s interface with consumers.

Feature Presentation: Hitachi America, Ltd.

Steven King, VP, Sales and Marketing/Deputy General Manager, Hitachi America, Ltd. Embedded Business Group
Dan Simpkins, CEO, Hillcrest Labs
Steve Shannon, EVP and General Manager of Product Development, Gemstar-TV Guide
Richard Bullwinkle, Chief Evangelist, Macrovision
Moderator: Greg Fawson, President and Principal Analyst, X Media Research

12:50-1:30: Lunch

1:30-2:00: Keynote Presentation
Achieving High Performance in the Consumer Technology Industry
Recent research from Accenture indicates there are two paths to High Performance in the consumer electronics industry – and that more importantly, High Performance is achievable. This session will discuss these paths by looking at industry examples that consumer electronics companies can implement now to accelerate their journey toward high performance.

Kumu Puri, Partner, Accenture Global Lead, Consumer Technology Industry Program

2:00-2:30: Keynote: Fireside Chat

Jim Wuthrich, SVP Electronic Sell Through & Interactive Marketing, Warner Bros. Digital Distribution
Moderator: Kara Swisher, Co-Executive Editor, Wall Street Journal's AllThingsD.com

2:30-3:10: One Video, Multiple Platforms
Programming is quickly divorcing itself from specific technologies and contexts. Movies, TV episodes, user-generated media, branded entertainment are all time and place shifting across Web, TV, theaters, discs and handheld devices. How will the new cross-platform eco-system change video content and production? Is it possible to build new media brands on the Web, DVD and mobile and expect them to move onto the TV, too? Will the 60 minute drama and 30 minute sit-com survive being wrenched from a leisurely prime-time schedule? And how will any of these properties market themselves to an audience that cherry picks its media so ruthlessly?

John Edwards, CEO, Move Networks
Ben Huang, Director of Product Management and Marketing, Microsoft TV
Jonathan Shambroom, General Manager, Crackle, Inc.
Conleth O'Connell, Ph.D., CTO, Vignette Corporation
Alex Kanakaris, Founder and Chairman, Wi-Fi TV Inc.
Shari Barnett, Director of Media Services, Microsoft TV, Microsoft Corporation
Moderator: Michael Kanellos, Editor at Large, CNET Networks News.com

3:15-3:55: Mobilizing the Home Entertainment Experience
Consumers are bringing the living room with them on their iPods, mobile phones, PSPs and SUVs. Will consumers expect to have all their music, movies, and information in a central home server they can access anywhere and anytime? Will mobile devices be a platform for media experiences or a way of controlling and scheduling the media experience we enjoy most back in the living room. And what unique applications will be necessary to help navigate and manage this new media terrain?

Jessica Steel, VP, Business Development, Pandora
Jano Banks, President and CEO, Radiient Technologies, Inc.
Ron Ferguson, SVP and General Manager of North America, ARCHOS
Chris Brown, President and CEO, Metabeam
Brian Burch, director, HP Managed Home Business
Howard Tiersky, Vice President, Media & Entertainment, Capgemini
Moderator: Harry McCracken, Vice President, Editor in Chief, PC World

3:55-4:20 Networking Break

4:20-6:00: Venture Forum

4:20-4:50: Investment Opportunities and Venture Funding for Digital Media
A panel of venture capitalists and technology executives examines the hottest trends and companies in digital media.

Maha Ibrahim, General Partner, Canaan Partners
Jim Smith, Ph.D., Partner, Mohr, Davidow Ventures

4:50-6:00: Venture Forum Presentations
Specially selected entrepreneurs give five minute presentations followed by comments from a VC panel and questions from the audience

PRESENTING COMPANIES:
John Allen, CEO, DigiSoft.tv
Mark R. Bruneau, Senior Fellow, The Monitor Company
Donald Ritzman, CMO, WhiteNoise Systems, LLC
Dr. Sanjoy Ghose - Executive VP and CTO (Co-founder), HDDiskFlix
Mark Koziol, Co-founder & CEO, SendToMyTV
Toyin Dawodu, Co-founder and CEO, DIFRON.com

6:00-7:00: Cocktail Party

DAY 2 - March 19, 2008

7:30-8:30: Breakfast

8:30-10:00: Analyst Presentations: What Consumers Want
Top analysts address consumer needs and wants in the home and market realities…with some surprising results.

Colin Dixon, Senior Analys and IPTV Practice Manager, The Diffusion Group
Mark Kirstein, CEO & Co-Founder, MultiMedia Intelligence

10:00-10:20: Networking Break

10:20-11:00: Balancing Consumer Demands and Digital Rights
Consumers’ desire for anytime, anywhere content is still at odds with Hollywood’s demands for rights protection. A look at how digital rights management is proceeding on the legal and technology fronts.

Shawn Ambwani, VP, Marketing and Business Development, Intertrust Technologies
Lance Ware, CTO, Technicolor Electronic Distribution Services
Robin Wilson, VP, Business Development, Nagravision
Moderator: Brad Hunt, Digital Media Consultant

11:00-11:45: The Upside of Downloads
The video rental revolution will be televised. With Apple’s announcement of a movie download service, Blockbuster’s purchase of Movielink and NetFlix’s launch of streaming video, the major players are all toying with download models for film rentals. Will consumers buy it?

Simon McGrath, Chief Marketing Officer, SeaChange International
Tara Maitra, Vice President, GM of Programming, TiVo, Inc.
Faisal Galaria, GM & VP Corporate Development, Jaman
Henry Wong, CEO, Zipidee
Moderator: Mark Kirstein, CEO & Co-Founder, MultiMedia Intelligence

11:50-12:40: Personal Prime Time: Broadband TV and IPTV for Next Gen TV
Arguably, 2007 has been IPTV’s first serious year of presence, with over 500,000 FiOS subscribers for Verizon and initial roll-outs by AT&T (U-verse) in Texas. Investors seem to be taking the platform more seriously as the regional licensing disputes with cable providers slowly fall. Is IPTV tying in to broadband, phone and mobile devices in the ways its pioneers promised? Is this just a rival for cable operator market share or a real new way of converging our platforms?

Craig Knudsen, Director, Product Marketing & Business Development, Tandberg Television
Ben Huang, Director of Product Management and Marketing, Microsoft TV
Martin J. Stein, Sr. Director, Marketing, Home & Networks Mobility, Motorola, Inc.
Jason Henderson, Games Product Manager, Verizon
Yoav Tzruya, EVP & CMO, Exent Technologies
Moderator: Colin Dixon, Practice Manager, Broadband Media, The Diffusion Group

12:40-1:30: Lunch

1:30-2:30: Music: Peer-to-Peer Goes Mainstream
Music consumers now want to stream or download all genres of music instantly from any room in their house - the so-called Celestial Jukebox. Music services such as Rhapsody, iTunes, satellite radio and cable music are a step in the right direction, but consumers are hamstrung by poor integration between PCs and stereo equipment, incomplete music catalogs, digital rights management problems and difficulty porting their favorite music to other parts of the house or other devices. How are record labels addressing the issue?

Jim Hollingsworth, SVP Sales & Marketing, Gracenote
Scott Bahneman, CEO, MusicGiants
Christopher Allen, Chief Operating Officer, Napster
Moderator: Michael Stroud, CEO & Co-founder, iHollywood Forum Inc.

2:30: Conference Ends