Day 2 | Thursday, Dec. 8, 2011

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8:00 - 9:00 | Registration and Continental Breakfast

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9:00 - 10: 00 | Analyst Presentations
John Fletcher, Senior Analyst, SNL Kagan
Norm Bogen, VP Research, Digital Entertainment, DisplaySearch
Randy Giusto, SVP, Innovation Research and Industry Analyst, Ipsos Vantis

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10:00 - 10:30 | Keynote
Joanne Burns, EVP, Marketing, Research and New Media, Fox Television

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10:30 - 11:00 | Networking Break

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11:00 - 12:00 | Supersession
The Next Big Thing: Social TV and Interactive Services
The combination of TV and social media is poised to transform how consumers watch and interact with TV. In today's
multi-screen universe (TV, mobile phone, iPad or PC), consumers are increasingly using social media and ecommerce while watching TV. Social TV has the potential to be a huge disruptor and impact traditional TV business models. This session will explore the latest market research, the vendor landscape, and case studies showing why social media and TV will be the
next big thing.

Paul Wehrley, General Manager, Clicker.com and TV.com, CBS Interactive
Brandon DiMassa, SVP, Business Development, TV Guide Digital
Anne-Marie Roussel, Head of Acquisitions and Partnerships, Sharp Labs of America
Joanne Burns, EVP, Marketing, Research and New Media, Fox Television
Philip Sharpe, SVP, Digital Media Competitiveness & Strategy, Turner Broadcasting
Matt Thompson, Director, Social TV and Design Thinking, DIRECTV
Moderator: Michael Stroud, Chair, Digital Living Room

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12:00 - 1:00 | Lunch

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1:00 - 2:30 | Demos, Venture Pitches and "Best of Show" Award

Judges:
Anne-Marie Roussel, Head of Acquisitions and Partnerships, Sharp Labs of America
Carey Lai, Investment Director, Intel Capital

Pitches
Veduto
TIBI.tv
Fredio
iSpeech.org

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2:30 - 3:30 Breakouts / Tech Track



The Cloud in the Living Room
In the past year, Silicon Valley start-ups and established TV vendors have introduced cloud-based TV platforms to help operators deliver Internet video and VOD services. These solutions include VOD, content security, video encoding and content management in one cloud-based package.  The benefits for such services are very appealing for service providers: rapid scalability, advanced OTT services and low capital investment. Find out more about "cloud TV" and how they fit into various architectures.

Edgar Villalpando, SVP, Marketing & Content Relations, ActiveVideo
Rob Uhrich, Senior Director of Digital Markets, PaymentOne
Fabrizio Capobianco, Chairman and President, Funambol
Sachin Sathaye, Senior Manager, Marketing, SP Video Solution, Cisco
Michael Kelly, SVP, Business Development - Program and Advertising, Ensequence
Peter Ansel, VP, Business Development, Clearleap
Moderator: Michael Stroud, Chair, Digital Living Room

Breakouts / Industry Track
Reinventing Games. The console’s dominance in the living room has been shaken by social and mobile games, while game companies’ business models are threatened by cheap, downloadable content. How will videogames and consoles evolve?

Jack Buser, Director, PlayStation Home, Sony Computer Entertainment America

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3:30 - 4:00 | Networking Break

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4:00 - 5:00 | Closing Supersession
Music's New Lease on Life
The living room is a key testing ground for new business models centered around free or rented content. How is the experiment proceeding?

Ian Geller, VP, Business Development, Pandora
Ted Mico, Executive VP, Digital, Universal Music
Ty Roberts,   Co-Founder, Senior VP and CTO, Gracenote
Jordan Berliant, Manager, Linkin Park; Principal Partner, The Collective.
Moderator: Kelli Richards, President and CEO, All Access Group

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5:00 - 6:00 | Closing Reception

Conference Ends